Goals and Objectives

Within the scope of my business many different goals and objectives will exist depending upon the product being developed and sold. For the purpose of this article, I will focus primarily on my businesses ability to develop video games.

Objectives

In the broadest sense, Huebris wants to become a household name synonymous with the creation of video games that are fun and appropriate for the entire family.

Goals

We have several goals that will help us to maintain our objective:

• Always maintain an "E" (for everyone) rating on our game titles (ESRB Rating Guide)
• Utilize industry tools and develop proprietary tools for moderating and screening user-generated content
• Market ourselves to all audiences both in our message and the channels by which we spread said message
• Fill our games with universally appealing content

Key Performance Indictators (KPIs)

Obviously, we will utilize social media networks to advertise both our company and our game titles. Through moderation of our social media fan page on Facebook we will have access to demographical data. We will also use statistical data outside of Facebook from companies like Neilsen to assess different demographic data to weigh against our social media data. In addition to this data, we will use feedback on our own company forums, and from the users who create accounts in our company or game websites.

Targets

For a typical game title, we will want to see several targets achieved in our various KPIs:

• Gain 5,000 followers between Facebook and Twitter during the development of our title
• Maintain 25,000 followers within 3 months of releasing our title
• Maintain an even split between male and female users within 2% of game players
• Obviously, social networks are dominated by younger generations, but we would like to have our age demographic percentages mirror social network user age percentages.
• Gain over 150,000 followers, subscribers and users to our social networks, fan pages, and company website within 3 years of producing game titles.

The targets we set will be able to determine the success of our KPIs. When we see that we have achieved appropriate percentages of followers to our social networks by age, we will know that our titles are relevant to everyone in a household, independent of age. Or, if we discover that males dominate our social networks, we can course correct our marketing and/or game development to be less masculine, or to include more elements that would appeal to the female customer. This drill down process is great for examining when and where an area is coming up short from our overall objective.